Thursday, December 17, 2009

iPhone Bandwagon

The wait is finally over for M1 and Starhub subscribers as they have launched the sale of iPhone in Singapore, breaking the monopoly once held by Singtel.

This has brought about a drop in the price of data plans as M1 and Starhub tried to gain as much market share as possible. The reaction of the competition was interesting to view from the sideline (with popcorn and coke).

Starhub was the first to announce their price plan last week. On the same day, M1 announced their price plan in the afternoon. On seeing M1’s impressive data bundle package, Starhub increased its 3G SmartSurf plans’ data bundle from 1 GB to 12 GB. The next day, Singtel adjusted its data bundle to be comparable with M1 and Starhub. At steady state, M1 made another refinement to their data bundle.

In a quick glance, all 3 competitors have broadly similar price plans (pl do the comparison yourself to see the difference) which was fair more attractive than what Singtel started a year ago.

This has also led to many iPhone wannabes to hop onto the bandwagon. 2 days ago, I also saw one of my colleague joining the bandwagon although she thinks iPhone does not like her as she had problem using it.

I had considered joining the bandwagon too but with so many people on board already, do I really want to hold a phone that is the same as others? The telcos have responded, its about time the phone manufacturers respond to the competition brought about by iPhone.

I will be waiting at the sidelines, hoping to benefit from it. =)

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